Showing posts with label Frederica Sagor Maas. Show all posts
Showing posts with label Frederica Sagor Maas. Show all posts

Monday, August 23, 2021

Memoirs of a silent film loving bookseller, as told through "baseball" cards, part 1

This post is a kind of sidebar to a long and heavily illustrated piece I wrote called "One booksellers memoirs, told through 'baseball' cards." The piece is awaiting publication, when and if it is published, I will edit in a link.

Anyone who has been reading this blog for a while knows that I once worked as a bookseller at the Booksmith in San Francisco, much of the time running the store's events program. As such, I worked with publishers in selecting authors, creating a monthly schedule, arranging for newspaper listings, and generally banging the drum to make sure someone showed up. I also hosted events – which meant setting up chairs and a podium, making sure there were books, bottled water and signing pens available, and most importantly, introducing the writer before an audience which might range between three and 300.

Author events can be highly competitive, especially in the bookstore rich San Francisco Bay Area. In order to make the series stand out, the Booksmith began issuing a series of promotional cards for most every author event the store put on. These author cards were similar to baseball cards or other like collectibles, except that these cards featured contemporary poets, novelists, biographers, historians and  more than a few pop culture celebrities. And because of my interest in early film and film history and especially Louise Brooks, there were also a handful of events related to authors in those areas who then recently had a book published.

The three authors I hosted who are most closely associated with Louise Brooks (among the approximately 30 related to early film) are Peter Cowie, Frederica Sagor Maas, and Barry Paris. There are stories behind each event, and each card. 

 

-- The event with screenwriter Frederica Sagor Maas #302 took place on July 10, 1999, just four days after her 99th birthday. The event was held to mark the publication of Maas' The Shocking Miss Pilgrim (University Press of Kentucky).

One day in April,1999 I was roaming about the floor of the national booksellers convention in Los Angeles (or was it Anaheim). I was looking at new and forthcoming books and considering authors who I might like to have for an event. That's when I came across the booth housing the University Press of Kentucky, and met the charming Leila Salisbury. I visited the UPK booth because I had heard they were publishing books on film history, and I wanted to check things out. Leila and I struck up a conversation, and that when she handed me a advance copy of The Shocking Miss Pilgrim, the memoir of an early Hollywood screenwriter whose career began in the silent era. The author's name seemed familiar, but I couldn't quite place it. I took the advance copy back to my hotel, and later, began reading it before I went to sleep. . . . However, I couldn't put it down as one fascinating anecdote followed another until I came across Louise Brooks' name and realized who the author of the book was -- Frederica Sagor, the author of the story that served as the basis for the 1927 Louise Brooks' film, Rolled Stockings! OMG.

When Leila first handed me a copy of The Shocking Miss Pilgrim, she casually mentioned the press would be holding a lunch with the author at Musso and Franks, the famous Hollywood restaurant. First thing the next day, I returned to the UPK booth and wormed my way into the luncheon. I simply had to meet the author, a then 98 year old woman who had known and penned scripts not only Louise Brooks, but also Garbo, Clara Bow, Norma Shearer, Erich von Stroheim and others. 

That fortuitous encounter in April led to Maas' first ever bookstore event at the Booksmith just three months later. Maas had just turned 99 years old, and was somewhat frail, nearly blind, and hard of hearing - but still mentally sharp. She wasn't able to stand and give a talk or read from her book, and so she and I sat down together in front of few dozen film buffs and I asked her a bunch of softball questions drawn from my reading of her anecdotal memoir. The crowd loved her, and hung on every word. Of course, it didn’t hurt that Maas told some dishy stories including one about Joan Crawford, who she met when the future star first arrived in Hollywood. Maas was assigned by the studio to greet Crawford (then Lucille LeSueur) at the train station, show her about, take her shopping, and teach her how to dress. Still mentally sharp and opinionated after nearly a century, Maas recalled not being impressed by the young Crawford, and thought the then aspiring actress little more than a “tramp.” The crowd giggled with delight.

After her presentation and book signing, my wife and I took Maas and her helper (her niece) out to dinner, and once again Maas told more stories of early Hollywood. I got to ask her about Brooks, and I was in heaven. The following day, I arranged for Maas to sign books at the San Francisco Silent Film Festival, where she spoke briefly from the stage and again wowed a crowd of nearly a thousand. At the book signing that followed, everyone wanted to meet this witness to history. We ended up selling nearly 100 books! 

I have written about Frederica in the past here on the Louise Brooks Society blog. Those posts can be found HERE and HERE. The Shocking Miss Pilgrim did well, and even went into a second printing - pretty good for a memoir by a little know individual published by a university press. Frederica also endured, and became a supercentenarian, and one of the oldest surviving entertainers from the silent film era. In fact, Maas lived to the age of 111, making her at the time of her death the second oldest person in California and the eighteenth oldest in America, as well as the  44th oldest verified person in the world. If you haven't read her memoir, The Shocking Miss Pilgrim, I would encourage you to do so.

-- The event with biographer Barry Paris #413 took place on November 14, 2000, on what would have been Louise Brooks' 94th birthday. The event was held for the reissue of the Paris biography of actress (University of Minnesota Press).

For a brief time in the late 1990s, both the Barry Paris biography of Brooks as well as Brooks' own Lulu in Hollywood had fallen out of print. (This was before the era of e-books, when little goes out of print.) I led a grass roots campaign to bring both books back into circulation, emailing and phoning and chatting with whoever might listen. Eventually, the University of Minnesota Press answered the call. They too were starting to publish film history. (My name and the Louise Brooks Society are acknowledged on the copy right page of each edition.)

In an unprecedented "thank you" for my efforts, the UMP flew Barry Paris from his home in Pittsburgh, PA to San Francisco, where he did an event at the Booksmith. I was thrilled, as were others. A good crowd turned out, with a few coming up from as far away as Los Angeles, hundreds of miles away. And again, we sold a good number of books. A year or two later, I stopped by the UMP booth at the annual bookseller's convention and ask how things were going with the book.  I was told the Barry Paris biography was still going strong, and in fact, it was among the university press' best selling backlist titles. Both books are still in print today.

BTW: to mark the appearance of Barry Paris at the Booksmith, I produced a limited edition autographed broadside featuring a brief quotation from the Paris book. It can be seen HERE.

-- The event with European film historian Peter Cowie #890 took place on November 12, 2006, just two days ahead of the Louise Brooks centennial. The Booksmith event was held to mark the publication of Cowie's Louise Brooks: Lulu Forever (Rizzoli), which was published to coincide with the centennial and the handful of events which were taking place around the country.

Sometime earlier that year, I had caught wind of the books' forthcoming publication. (I think Cowie had contacted me, as I am acknowledged in the book.) And once again, I was roaming about the floor of the national booksellers convention when I came across the Rizzoli booth. The press representative and I chatted, and he gave me a photocopy of the book's manuscript. Flash forward nearly half a year, and Cowie's publisher was putting together a small author tour in support of the publication of Louise Brooks: Lulu Forever. Rizzoli contacted me to gauge my interest, and of course I said yes. 

The Booksmith event was held off-site at the historic Balboa Theatre in San Francisco. I put together a slide-show of rare images and spoke briefly. Cowie spoke, there was a screening of a little seen Brooks' film, and Cowie signed books in the lobby. It was a memorable occasion. I even created a vintage looking handbill for the occasion which were given away to all of those who attended the event. 

I gave Peter Cowie one of the Louise Brooks buttons I made featuring a vintage caricature of the actress. He can be seen wearing it in the picture above. And, he can be seen wearing it in the centennial event held two days later in the Dryden Theater at the George Eastman House in Rochester, New York.

Those are the stories behind the three cards pictured above (front) and below (back side of card). To be continued....HERE

BTW: the Booksmith card series began in 1993, and ran for 15 years; by the time it ended, the number of cards totaled more than 1000, making it, I would hazard to guess, one of the larger non-sport card series of the time. However, less than 30 cards relate to early film. An annotated checklist of all the cards can be found at www.thomasgladysz.com/booksmith-author-cards-a-checklist/

Wednesday, December 9, 2020

And another nifty new Louise Brooks related find #3

During this pandemic era, I continue to stay home and conduct what research I can over the internet. And recently, I came across a few items which I had never seen before. I thought I would share them with readers of this blog. Here is the third installment in a short series of new finds.

This new find has to do with a rare personal appearance by Louise Brooks while she was a film star. By my count, Brooks made less than five or six such appearance. On most of these occasions, she appeared on stage prior to the showing of a film. On November 5, 1926, for instance, Brooks made a personal appearance at a benefit pre-release midnight showing of We're in the Navy Now at the Rialto Theater in New York City; We're in the Navy Now was directed by Brooks' then-husband, Eddie Sutherland, who was also on hand. (As were Paramount stars Betty Bronson, Ricardo Cortez, Richard 'Skeets' Gallagher, William Powell, Evelyn Brent, and Philip Strange. And Helen Morgan sang!) The event was a benefit showing in aid of the New York American Christmas and Relief Fund.

Another such occasion took place on April 9, 1927, while Brooks and the cast and crew of Rolled Stockings were filming in Berkeley, California; this time, Brooks (and James Hall) made a personal appearance prior to a screening of Evening Clothes at the nearby American theater in Oakland, California. Here is the advertisement for the occasion.


My new find documents the time in July 1927 when Brooks and other Paramount stars were asked (by the studio, no doubt) to attend the Pacific Coast premiere of the Emil Jannings' film, The Way of All Flesh, at the Criterion theater in Los Angeles. I don't know if Brooks appeared on stage, or merely was in the audience - but this was a special occasion as all loge seats for the evening cost $1.65, a large amount at a time when most seats cost less than one dollar.

Besides Emil Jannings himself (making his first American stage performance to mark his first Paramount film) were other Paramount stars such as Pola Negri, Clara Bow, Fay Wray, Bebe Daniels and others - including Brooks' past and future co-stars Esther Ralston (American Venus), Wallace Beery (Now We're in the Air, Beggars of Life), Noah Beery (Evening Clothes), Fred Kohler (City Gone Wild), Chester Conklin (A Social Celebrity), and Adolphe Menjou (A Social Celebrity, Evening Clothes). Their names are all listed at the bottom of this newspaper advertisement.

Incidentally, also possibly present was Frederico Sagor Maas, who penned the story behind The Way of All Flesh. Notably, Maas also wrote the story that served as the basis for Rolled Stockings. I first met Frederica at a publisher's lunch at Musso & Franks in Hollywood in 1999. Enthused about her then forthcoming book, I arranged to put on an event with Maas at the bookstore where I worked in San Francisco. It was her first  bookstore event. Because she was nearly blind and 99 years old, we sat together and I interviewed Maas before a a modest those enthusiastic store crowd. Later we went out to dinner and she told stories about Clara Bow, Joan Crawford, Eric von Stroheim and others, as well as what it was like to work in early Hollywood. Be sure and check out her recommended memoir, the Shocking Miss Pilgrim. The following day, she did a booksigning at the San Francisco Silent Film Festival, something I helped arrange, and she sold more than 60 books in flash. No "swell fish" there.


To mark the occasion, the bookstore I worked at used to issue trading cards in conjunction with the various events we put on. Here is the card for Frederica Sagor Maas, which depicts her in the 1920s, around the time she worked with the film legends mentioned above. I treasure my autographed copy of her book, and my autographed copy of her trading card. Here is a LINK to the blog I wrote about her when she died in 2012 at the age of 111.

Saturday, January 7, 2012

Rolled Stockings screenwriter Frederica Sagor Maas dies at age 111

Silent era screenwriter Frederica Sagor Maas, who penned a handful of Jazz Age comedies and dramas including the 1927 Louise Brooks film, Rolled Stockings, died on January 5th at age 111.

Frederica Sagor's name appears in this 1927
newspaper advertisement for Rolled Stockings.
It was a rare honor for a writer and
suggest the esteem with which she
was once held.
The former La Mesa, California resident and "supercentarian" was one of the last surviving personalities from the silent film era, and perhaps the very last individual associated with one of Brooks’ silent films. Maas was also considered the second (or third according to some reports) oldest person in California.

As a woman, Maas was often assigned work on flapper comedies and light dramas. Her first big success, The Plastic Age (1925), was a smash hit for Clara Bow, the “It girl.” Maas' screenwriting and story efforts – sometimes credited, sometimes not – include other Bow films like Dance Madness (1926), Hula (1927), and Red Hair (1928), two films featuring her friend Norma Shearer, His Secretary (1925) and The Waning Sex (1926), the Garbo movie Flesh and the Devil (1926), and the now lost Brooks film Rolled Stockings (1927).

Rolled Stockings is a romantic drama set among carousing college students. It was one of a number of similarly-themed films aimed toward the youth market. To add a bit of verisimilitude, Rolled Stockings was filmed largely on and around the campus at the University of California, Berkeley. Local papers of the time reported on the arrival and activities of the film crew and cast.

The Richard Rosson-directed film was made for Paramount, and features the Paramount "junior stars." Besides Brooks, its cast includes then up-and-comers Richard Arlen, James Hall, Nancy Phillips, and El Brendel. Rolled Stockings, adapted from an original story idea by Frederica Sagor, proved popular in the summer of 1927 – and not only in the United States. It also played across Latin America and Europe.

In its review, the New York Morning Telegraph wrote, “Freddy Sagor has written quite a nice little story . . . . ,” while Robert E. Sherwood, writing in Life magazine, called Rolled Stockings “ . . . a surprisingly nice comedy . . . the characters are of importance, and they are nicely represented by the adroit Louise Brooks.”

Even the critic for the Ann Arbor Times News, a college town newspaper, appreciatively stated “The three stars, Louise Brooks, James Hall and Richard Arlen are so thoroughly likeable and the story so different from the usual line of college bunk, that Rolled Stockings proves to be a delightful bit of cinema entertainment.”


In 1999, at the urging of film historian Kevin Brownlow, Maas published her autobiography, The Shocking Miss Pilgrim: A Writer in Early Hollywood (University Press of Kentucky). Maas was 99 at the time. In the book, which features an introduction by Brownlow, she recalled her life both in and out of Hollywood - as well as her remembrances of Rolled Stockings and impressions of Brooks.

A youthful and lovely Frederica Sagor
adorns the cover of  her 1999 memoir.
I first met Frederica Sagor Maas in May of 1999 at a lunch held in her honor at Musso & Frank's restaurant in Hollywood. At the time, I was attending the national booksellers convention in Los Angeles while scouting film books for the San Francisco Silent Film Festival. At her publisher's booth I spotted an advance copy of her book, and queried about the author. Learning of her connections to silent Hollywood, I managed to get myself invited to the lunch being held the following day. That night, I stayed up late reading her engaging memoir. And that's when I discovered she had penned the story to one of Brooks' films. (Subsequently, I read the manuscript of that story, which is held at the Margaret Herrick Library in Burbank.)

My meeting with Frederica at the annual booksellers convention led to a later July event at the San Francisco bookstore where I was then working. At the time, Maas was nearly blind and frail, and at this - her first ever bookstore author event - she agreed instead to be interviewed about her remarkable life. I sat with her and asked questions about the many remarkable personalities she had known - Brooks, Clara Bow, Norma Shearer, Erich von Stroheim and others.

During that memorable evening, Maas told many stories, including one about Joan Crawford, who was then known as Lucille LeSueur and was just starting out in the movies.

As an experienced Hollywood insider, Maas was assigned by her studio to greet the young actress at the train station. She did so, but found the young actress rather uncouth. LeSueur, seeing Maas as a person of experience and sophistication, nevertheless asked the well-dressed scriptwriter to help build her wardrobe and shape a more glamorous image. Maas agreed, but found the experience challenging. She thought Crawford a “tramp.” The assembled crowd howled with laughter.

The next day, Maas appeared at the San Francisco Silent Film Festival, where she addressed a crowd of more than 1000, drew a thunderous round of applause, and signed copies of her book – which quickly sold out.

Over the years, I kept in sporadic contact with Maas' guardians. I remember when she turned 100. And then 110. And then 111. I still have my double autographed copy of her memoir (signed by Kevin Brownlow as well!) - as well as a rare autographed photoplay edition of The Plastic Age which Frederica signed especially for me. Both are treasured books, and memory evoking keepsakes.

Frederica Sagor Maas with LBS Director Thomas Gladysz (standing)
Christy Pascoe at the Castro Theater in San Francisco in 1999.

Following her death, a number of obituaries and articles have appeared on-line including those in the Los Angeles Times and Hollywood Reporter and on Alt Film Guide and Patch.com and examiner.com

Wednesday, July 6, 2011

Rolled Stockings writer turns 111

The woman whose story was the basis for the 1927 Louise Brooks’ film, Rolled Stockings, has turned 111 years old.

Today, Frederica Sagor Maas had a birthday. The La Mesa, California resident is one of the last surviving personalities from the silent film era, and perhaps the last living individual associated with one of Louise Brooks’ silent films. Maas is also thought to be the second oldest person in California. Read more about this remarkable woman on SFGate.

Wednesday, July 7, 2010

Rolled Stockings screenwriter turns 110

The woman whose story was the basis for the 1927 Louise Brooks’ film, Rolled Stockings, has turned 110 years old. Frederica Sagor Maas (pictured right in 1925) is one of the last surviving personalities from the silent film era, and perhaps the last living individual associated with one of Brooks’ silent films. 

I first met Maas in June, 1999 when I had lunch with her at the historic Musso and Franks restaurant in downtown Hollywood. 

Just six weeks later, in July, I put on her first bookstore event in connection with her then just published memoir, The Shocking Miss Pilgrim (University Press of Kentucky). In it, she recounts her life both in and out of Hollywood, where she worked as a screenwriter during the silent and early sound era. 

At the time, Maas was 99 years old and nearly blind, and instead of a traditional author reading - I interviewed Maas about her remarkable life. The assembled crowd seemed to hang on her every word. Afterwords, we went out for a late supper and talked of many things, including Louise Brooks, who impressed her as someone who seemed "smart" and well educated. 

It was a great pleasure to meet Frederica Sagor Maas. I hope she lives another 100 years. 

More on her remarkable career can be found on examiner.com  - and more on Maas and  Brooks can be found here. [Some of the newspaper advertisements which I have come across for Rolled Stockings, like the one pictured below, include her name - a nod, I think, to her standing in Hollywood at the time.]

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